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Look Good, Feel Good: The Power of Uniforms


The power of uniforms.

NFL Hall of Famer Deion Sanders once famously said “If you look good, you feel good. If you feel good, you play good. If you play good, they pay good.” While not the most grammatically correct statement ever, Neon Deion was on to something. There is a direct correlation between how we look and how we feel, and there is a direct correlation between how we feel and how we perform in the workplace.

As they say, the clothes make the man (or woman). The right clothes will not only help instill confidence, but they can also help garner compliments, which will further boost confidence. It’s a perpetual circle of confidence.

“The deepest human need is the craving to be appreciated,” said 17th century psychologist William James. And when we as a people feel appreciated, we work harder. We are more productive. According to a study by Bright Horizons, 89% of employees with high levels of well-being reported high job satisfaction. Nearly 66% of those employees also consistent put in extra effort and extra hours at work. And one of the easiest ways an employer can boost job satisfaction, confidence, and productivity is by implementing a uniform policy.

Best of all, uniforms not only boost an employee’s confidence in themselves, but uniforms also help boost a customer’s confidence in a business. According to a 2000 UTSA sponsored a study conducted by J.D. Power and Associates, most customers prefer uniforms in business settings. “When a customer sees an employee in uniform, they feel that they receive a better product and higher quality of service.”

  1. 61.36% of respondents admitted that employees in uniforms increase their confidence in the employee’s ability to do their job.
  2. 52.78% of respondents believe employees wearing uniforms are more credible
  3. 54.17% of respondents felt more comfortable working with a uniformed employee.
  4. 40.28% of respondents believe uniformed employees are more knowledgeable about their product than those not in uniforms.

A fresh clean uniform tells prospective customers that your people are professionals, who can handle the job.  Uniforms tell your customers that your people are competent, reliable and trustworthy

Lord Baltimore Can Help Your Business Implement a Uniform Policy

Lord Baltimore Uniform provides uniform rental and uniform purchase to companies in Maryland, Washington DC, Northern Virginia, Southern Pennsylvania, and Delaware. With a strong commitment to customer service and a service guarantee to back it up, Lord Baltimore offers proven, dependable solutions that will help your business succeed. This is why we are confident our ability to provide you with service above and beyond uniform rental industry standards.

To learn more about how Uniform Rental can help improve your business, please contact Joe Bateman at Lord Baltimore by calling 800-292-1224 or visit We also handle towel rental for gyms and salons; apron, towels, uniforms and mats for restaurants; and uniform, shop towel, fender cover and mat rental for manufacturing and automotive industries.

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This entry was posted on Wednesday, April 1st, 2015 at 4:11 pm . You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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