2014 is in full swing. This is the time that people all across the globe are hitting the ground running with their New Year’s Resolutions, which is music to the ears of gym owners. The New Year means many are headed to the gym, some for the first time, to shed those unwanted pounds and get back in shape. And while January means new memberships and packed facilities, people tend to lose interest in their resolutions after several months, if not sooner. So how do you, as a gym owner, keep people interested in going to the gym?
Improve Customer Service
Remember, the more important and catered to your members feel, the more likely it is they will renew their membership. So improving customer service is a must. This can be done in several ways. First, you can ensure you have up-to-date, clean exercise equipment. This is why people come to your gym after all. If your equipment is dirty, broken, or just out-of-date, your members will not be happy and will be unlikely to renew their membership.
Another way to improve customer service is to offer fitness classes. Nowadays, when people go to the gym, they expect more than a room filled with machines and free weights. People expect fitness classes: spin classes, yoga classes, Zumba classes, and more. By offering such classes, you make your gym more attractive to a larger demographic.
Finally, gyms, spas, yoga studios, and fitness centers, have a constant need for clean, fresh towels. How do you currently handle this need? Are your members expected to bring their own towel? While this may save you some money, it could be hurting your business. No one wants to drag their smelly gym towel home with them. Instead, opt for a Towel Rental Service. Make your members feel special by offering a complementary towel service. This will help improve customer service and boost membership renewals. That is what we like to call a win-win. Members of fitness centers that do offer towel service agree that it provides a feeling of membership and importance and makes them feel pampered.
Towel Rental from Lord Baltimore
For over thirty years, Lord Baltimore has provided towel rental services throughout Maryland, DC, Delaware, Northern Virginia, and Southern Pennsylvania. Our high level of customer service, coupled with our affordable prices has made us the go-to linen provider in the Baltimore area. We offer our customers an alternative to the high volume corporate commercial laundries that are all too often big on volume but short on service.