As a business owner, you are constantly looking for ways to minimize costs and maximize productivity, especially in today’s economy. Unfortunately, very few solutions exist to do both. But very few is not none. Implementing a Uniform Policy, for example, is a quick, easy, and affordable way to improve your business. The benefits of uniforms are numerous and, as a business owner or manager, you should consider introducing them to your company.
4 Reasons to Implement a Uniform Policy
As President Abraham Lincoln once famously said, “A house divided against itself cannot stand.” Uniforms are a great way to bring a team together under a common banner or, in this case, a common uniform. Being a part of the team – wearing the uniform – is a privilege and one that your employees will not take lightly. This sense of pride in one’s work can translate into higher performance levels and increased productivity, which is the No.1 reason most businesses choose to outfit their employees in uniforms.
According to “Ipsos Global @dvisory Reuters / Ipsos Poll Workplace Attire July 2010,” 55% of workers believe someone wearing a uniform is more productive.
“When employees feel that the company takes their interest to heart, then the employees will take company interests to heart,” says Dr. Nelson, a clinical psychologist, bestselling author and business trial consultant.
According to a study by Bright Horizons, nearly 66% of people with high job satisfaction consistently put in extra effort and extra hours at work.
Customer Satisfaction – Turns Out Looks DO Matter
“Let’s be clear: In the big picture of ultimate reality, what you wear neither defines who you are as a person nor determines your value as a human being,” says Darlene Price, president of Well Said, Inc. “However, in the temporal realm of mere mortals, fair or not, people judge us by the way we look and that includes the way we dress.”
According to a 2000 UTSA sponsored study conducted by J.D. Power and Associates, “When a customer sees an employee in uniform, they feel that they receive a better product and higher quality of service.”
- 17% of respondents admitted they felt more comfortable working with a uniformed employee.
- 78% believe uniformed employees are more credible.
- 28% believe uniformed employees are more knowledgeable.
All of this can help lead to repeat customers, which is the best way for a business to maximize profits. In fact, according to researchers at Harvard University, increasing repeat visits by just 5% can increase profits anywhere from 25 to 125%.
“[U]niform programs are a more effective marketing tool compared to several popular forms of advertising,” says researcher Ashwini Poojary, author of “Are Uniforms an Effective Marketing Tool?”
According to Poojary’s research, the majority of respondents (67%) agreed that managed uniform programs can be the most effective form of advertising by margins of up to 9:1.
- 7% said uniforms are more effective than billboard advertising.
- 4% said uniforms are more effective than radio advertising.
- 5% said uniforms are more effective than television advertising.
- 5% said uniforms are more effective than newspaper advertising
- 1% said uniforms are more effective than Internet advertising.
For many businesses, uniforms are not just an easy way to quickly distinguish employees from customers, but also an extremely important tool to help improve employee safety. Proper garments in the proper settings have shown to reduce injuries. Learn More.
Uniform Purchase and Rental Services from Lord Baltimore
For over forty years, Lord Baltimore has provided reliable, cost effective uniform purchase and rental services throughout Maryland, Washington DC, Northern Virginia, Southern Pennsylvania, and Delaware. We are an independently owned company that is confident in our ability to provide you with service above and beyond rental industry standards. Among uniform service providers, Lord Baltimore is the company that believes “delivering” is more important than “promising.” We will meet with you and provide a comprehensive proposal, discussing any and all pricing with you – no unpleasant invoice surprises. We will size all employees correctly ensuring proper fit. Delivery will be made by one of our reliable customer service representatives (CSRs).
To learn more about how a Uniform Policy can help improve your business, please contact Joe Bateman at Lord Baltimore by calling 800-292-1224. We can also handle all of your towel and mat rental needs.