Are logos really necessary? See what they add to your business uniforms.
Work uniforms are necessary for many industries in order to help the company identify its own members and for customers to identify employees. Work uniforms label workers as representatives and servicemen belonging to a specific brand. While these garments can be distinct, they will be truly distinct with a professional, one-of-a-kind logo. Are logos necessary for work uniforms?
Identify the Company to Customers
The most practical reason to include a logo on your work uniforms is to help customers identify company workers. You might have experienced being in a store and mistaking another customer for an employee due to a similar outfit. A business uniform with a logo would help avoid that awkward situation.
Enforce Passive Marketing
Physical images are easier to remember than digital ones or even words. There is something about an image that sticks in the human mind. A work uniform with a logo is another avenue for enforcing branding and spreading the word about your business. It will also help your team look more professional in digital marketing images.
Bolster Employee Unity and Retention
Work uniforms are not a magical tool for getting your employees to all get along and work well. However, they do help at some level to unify the team. They also help employees identify themselves with the company and step into their role. This identification with the brand and each other can help retain employees as well.
Follow Branding Tradition
Today’s business logos are at the tail end of an ancient tradition of emblems, crests, and symbols that identified those belonging to various businesses, courts, kingdoms, and other organizations. Using a logo on a work uniform as identification is part of a long-standing tradition that has always worked and is even expected for professional businesses today.
Logo Embroidery and Logo Screen Printing
The two main options for implementing logos on work uniforms are logo embroidery and logo screen printing. Embroidery is best for smaller logos that might be on the upper right or left side of the front, while screen printing is best for large logos on the center front or center back. You can determine the best logo placement for your work uniforms with Lord Baltimore Uniform Rental!
Trust Your Employee Uniforms to the Professionals at Lord Baltimore
For over forty years, Lord Baltimore has provided cost-effective uniform rental services throughout the East Coast, including Maryland, Washington DC, Northern Virginia, Southern Pennsylvania, and Delaware.
To learn more about how employee uniforms can help your business, please contact Joe Bateman at Lord Baltimore by calling 800-292-1224 or visit LordBaltimoreUniform.com. We also handle uniform and mat rentals and purchases for restaurants. Additionally, we also sell and rent uniforms, shop towels, fender covers, and mats for the manufacturing and automotive industries.