Employee uniforms are beneficial for a number of reasons. They help instill a sense of trust in your customers, help build a sense of teamwork, help make your business more profitable, and so much more. But what many people do not realize is that uniforms can also be an effective form of marketing, which is an essential aspect of any successful business. Marketing helps create and maintain brand identity and brand awareness, educate consumers, and, of course, drive sales and increase revenue.
The Role of Uniforms in Marketing
In an ever-increasingly competitive marketplace, it is important for businesses to create a brand identity and improve brand awareness. And uniforms are one way to do this that directly affects consumer experience, thus further maximizing the effects of branding and marketing.
“[U]niform programs are a more effective marketing tool compared to several popular forms of advertising,” according to researcher Ashwini Poojary, author of “Are Uniforms an Effective Marketing Tool?”
According to Poojary’s research, the majority of respondents (67%) agreed that managed uniform programs can be the most effective form of advertising by margins of up to 9:1. 56.1% of stated that uniform programs are more effective than Internet advertising, 73.5% said uniforms are better than television advertising, 74.4% said uniforms are better than radio advertising, 75.7% said uniforms are better than billboard advertising, and 71.5% said uniforms are better than newspaper advertising.
Of course, in order for uniforms to work as a marketing tool, they need to be properly branded. This means Custom Emblems and Embroidery. Uniform emblems and logos say a lot about your company while assuring easy identification and security.
Custom Emblems and Embroidery from Lord Baltimore
For over forty years, Lord Baltimore has provided reliable, cost effective uniform rental services throughout Maryland, Washington DC, Northern Virginia, Southern Pennsylvania, and Delaware. We can reproduce your logo and any other special lettering which identifies your company so your emblems reinforce your overall corporate image.
We are confident in our ability to provide you with service above and beyond uniform rental industry standards.
To learn more about Custom Emblems and Embroidery, please contact Joe Bateman at 800-292-1224 or by visiting LordBaltimoreUniform.com. We also handle towel rental for gyms and salons; apron, towels, uniforms and mats for restaurants; and uniform, shop towel, fender cover and mat rental for manufacturing and automotive industries.