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Build Your Brand with a Uniform Policy as Your Marketing Tool

By providing your employees with well maintained uniforms, you are encouraging a team mentality across your entire staff.

Every good business owner knows that the consistency of your brand must be present throughout your business, both inside and out. When a customer approaches your store or restaurant and notices the appearance of your storefront, their first impression of your business is almost instantly associated with the level of customer service that they experience inside. If you are considering new uniforms or a uniform policy for your business in the near future, consider these points that could help you better market your brand moving forward.

Uniforms and Team Mentality

By providing your employees with well maintained uniforms, you are encouraging a team mentality across your entire staff. This sense of unity and professionalism shared among your team while promoting your brand is an excellent way boost morale in your business and encourage a team mentality for your staff. If you are in the process of ordering or deciding on your next team uniform, it may also be a good idea to involve your staff with the decision so that everyone on your team feels comfortable and happy with what they wear at work each day.

Employee Accountability for Customer Service

In addition to bringing your staff together as a collective group, uniforms also encourage individual accountability for employees in regards to their customer service on the job. Besides identifying the individual with personalized name tags or embroidery, a uniform serves as a consistent reminder of your brand and company values to your employees as they are working. When they are wearing a uniform, they are not only accountable as individuals, but as part of a collective representation of your brand as well.

Staff Uniforms and Marketing Your Brand

While the significance of a uniform is often overlooked, it can be a major marketing tool for businesses looking to grow and present their brand in a polished way. As your employees work throughout the day, they are also marketing your brand with everything that they do. Furthermore, if you or another employee is wearing a uniform for your business outside of work, the uniform remains a representation of your brand and instantly becomes a networking tool as well.

Uniform Purchase and Rental Services from Lord Baltimore

For over forty years, Lord Baltimore has provided reliable, cost effective uniform purchase and rental services throughout Maryland, Washington DC, Northern Virginia, Southern Pennsylvania, and Delaware. We are an independently owned company that is confident in our ability to provide you with service above and beyond rental industry standards.

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To learn more about how Uniforms can help improve your Safety and Security, please contact Joe Bateman at Lord Baltimore by calling 800-292-1224. We can also handle all of your towel and mat rental needs.

You can also follow Lord Baltimore on Facebook, Twitter, LinkedIn, and Google+.

This entry was posted on Friday, February 9th, 2018 at 9:55 am . You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.