Cleanliness is next to godliness, as they say. This is especially true in restaurants where cleanliness is not just an added benefit; it’s a necessity.
Cleanliness and First Impressions
It only takes a customer just seven to 17 seconds to form their first impression of your business, according to David Saxby, president of Measure-X, a Phoenix-based company that specializes in helping utilities improve their customer service and sales. And one of the first things guests notice when they walk into a restaurant is the entryway floor. It is literally right in front of them. In fact, according to Restaurant Hospitality, 42% of people base their opinion of a restaurant’s cleanliness on the condition of the floors, and 14% of people said they would stop frequenting a business that was not up to their standards of cleanliness, according to QSR magazine.
“Customers are not as forgiving during these economic times,” says Jim Miller, a principal with the foodservice cleaning and sanitization company Ecolab. “When they do actually spend the money to go out and treat themselves, they want to have a good experience.”
“Clearly, cleanliness is an important component of the consumer experience,” adds Randy Wahl, senior vice president of M/A/R/C Research.
The solution: Entryway Mats. Because approximately 80% of dirt enters a building from the outside, a floor mat program can help greatly reduce the amount of dirt and grime entering your restaurant.
“The customer is not only more savvy these days. They also only have a limited amount of money they’re willing to spend,” says Lou Porry, vice president of operations for Mexican Restaurants Inc. (mri),. “So they will pick the place they think is clean and neat, and will provide them with good service.
Mat Rental Can Help Keep Your Restaurant Cleaner
Did you know that Lord Baltimore’s walk off mats can help eliminate 80% of the soil entering your building? This is not only helpful in entryways, but also transition areas, such as those connecting your kitchen to your dining room.
To learn more about how Entryway Mats can help improve the cleanliness in your restaurant, please contact Joe Bateman at Lord Baltimore by calling 800-292-1224 or visit LordBaltimoreUniform.com. We also handle towel rental for gyms and salons; apron, towels, uniforms and mats for restaurants; and uniform, shop towel, fender cover and mat rental for manufacturing and automotive industries.