Running a business is far from easy. You have a lot of decisions to make on a daily basis, decisions that will not only impact your bottom line, but also the lives of your employees. How do you increase sales while trying to cut costs? Do you fire employees? Do you increase your prices? What do you do? You don’t have time to mull over important decisions likes this. You have to act and you have to act now. The future of your company hangs in the balance.
The answer: improve customer experience. Happy customers tend to be repeat customers. And happy customers also tend to tell their friends and family about their positive experiences.
One of the easiest and often overlooked ways to bolster customer experience is to better monitor the appearance of your employees. No matter how much money you pump into your marketing and branding campaigns, your employees – not your advertisements, commercials, or logo – are the face of your business. It is your employees who your customers interact with on a daily basis. And one bad experience can cost your company lots of business.
Does my Company need a Uniform Policy?
The appearance of your employees – good or bad – reflects on your company. One way to ensure a positive customer experience is to enforce a strict uniform policy. This can be as simple as restricting what an employee can and cannot wear – no jeans, no tennis shoes, no offensive imagery – or as all-encompassing as requiring your employees to wear matching uniforms. It’s the difference between Target, who requires its employees to wear red and khaki, and UPS, who requires its employees all wear company-issued uniforms. The choice is yours. But no matter which option you choose, one thing is certain; everyone benefits.
- The Company: By presenting your employees as capable and professional, you help improve the company image, which will, in turn, help drive sales.
- The Employees: Employees like uniform policies for several reasons. For starters, it helps take the guess work out of getting ready each morning. You know well in advance what you need to wear. It also helps put everyone on an equal playing field. No one can look down on you because you can’t afford the same name-brand clothes as another employee. And more!
- The Customer: A uniform policy helps give the customer peace of mind knowing they are working with a reputable company.
Is a uniform policy the right choice for your business? To find out more about uniforms and Uniform Rental, please contact Joe Bateman at Lord Baltimore Uniform at 800-292-1224 or visit LordBaltimoreUniform.com. We also handle towel rental for gyms and salons; apron, towels, uniforms and mats for restaurants; and uniform, shop towel, fender cover and mat rental for manufacturing and automotive industries.